![]() ![]() There are better Apps than Snapseed and I already have them. I really enjoyed using Snapseed but if google thinks it can bribe me into joining + it's made yet another bad call. Snapseed allows you to create similar grungy photos on your mobile device for sharing with social networks, so there is some crossover even though the two have a different emphasis. ![]() But the acquisition by Google could change that, making it a component of a cloud based service and forcing you to use their cloud if you want to use it. But I doubt the fact the buyer is Google fills photographers with hope for a bright future in leading edge (or even competent) photo editing. The lack of official comment on the acquisition simply means we don't know what sort of acquisition it is. Microsoft used to buy competitors to its application simply to kill them off and reduce choice, and as a side benefit got access to the inner workings of a successful product from which to cherry pick. It may be the customers, but it may instead be the assets, including many years of code and IP that makes the company a target. Nothing wrong with building a business and then selling it to reap the benefits of your work.Ĭustomers can be a by-product. Most people simply wished him good luck for the future and were happy he'd got paid. You remember Phil, the guy who started this site, then sold it to Amazon, then went off to do something different. Not a death sentence, simply a payoff that may eventually free them to go do something else. Vic Gundotra, Senior Vice President of Engineering, in charge of Google+, has commented on the deal via a post on his Google+ page and has stressed the company's committment to Nik's plugins and high-end software. While Snapseed is currently available only for iOS, the purchase by Google is likely to provide added incentive to introduce a long-awaited Android version.įinancial terms of the deal have not been disclosed. Google does not lack for opportunities to integrate Snapsneed into its collection of photographic and social media services which include Picassa and Google+. While the $4.99 Snapseed app has a smaller number of users than Instagram, which is free, Nik's app does have a devoted following and won Apple's iPad App of the Year award in 2011. In light of Facebook's earlier acquisition of the highly popular Instagram app, the move to acquire one of its rivals is clearly seen as part of an effort to make Google+ more attractive to mobile photographers. While Nik has a wide portfolio of products for photographers, industry insiders agree that the impetus behind the move was to acquire Snapseed, Nik's mobile image editing and sharing app. Google announced that it has acquired Nik Software, the San Diego-based maker of standalone and plug-in image editing tools.
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